Our most recent assignment was to research PR campaigns that were unique and strayed from the ordinary paradigm most firms follow. Amidst my findings I came upon a quote by Mark Thompson that seemed like a tiny pearl of wisdom. "Viral marketing is the key to your success. Find something that people will find funny and amusing and want to show their friends and you are halfway there." Uniqueness and individuality seem to be the key in today's world concerning marketing and PR- here is what I found.
On January 1st, Domino's introduced their "Anything Goes Deal" in which diners can order any large pizza with toppings and crust of their choice for $9.99. To further promote this
delectable deal, Domino's decided from January 1 through February 5 to sell everything from iPod nano's to flat screen TV's on ebay.com for only $9.99. A little wacky? I think so. This attempt to gain exposure on the "Anything Goes Deal" strikes me as attention-grabbing ,to say the least; For not everyday can you buy a high-end electronic such as a flat screen TV for a mere $9.99, the same price as say, your Domino's cheese pizza. This promotion elicits the saying, "Its too good to be true," for in order to actually purchase the prizes for $9.99 one must partake in an online treasure hunt on e-bay.com, putting forth a considerable amount of effort and time to crack the codes and find the elusive prizes. The treasure hunt appears to be a clever way to entice customers to familiarize themselves with Domino's and e-bay.com. And since the promotion represents something incredibly unique, this taste of distinctness will hopefully whet the appetites of consumers to take a closer look at both companies. To find out more visit their website at: http://www.dominos.ebay.com/
On January 1st, Domino's introduced their "Anything Goes Deal" in which diners can order any large pizza with toppings and crust of their choice for $9.99. To further promote this
delectable deal, Domino's decided from January 1 through February 5 to sell everything from iPod nano's to flat screen TV's on ebay.com for only $9.99. A little wacky? I think so. This attempt to gain exposure on the "Anything Goes Deal" strikes me as attention-grabbing ,to say the least; For not everyday can you buy a high-end electronic such as a flat screen TV for a mere $9.99, the same price as say, your Domino's cheese pizza. This promotion elicits the saying, "Its too good to be true," for in order to actually purchase the prizes for $9.99 one must partake in an online treasure hunt on e-bay.com, putting forth a considerable amount of effort and time to crack the codes and find the elusive prizes. The treasure hunt appears to be a clever way to entice customers to familiarize themselves with Domino's and e-bay.com. And since the promotion represents something incredibly unique, this taste of distinctness will hopefully whet the appetites of consumers to take a closer look at both companies. To find out more visit their website at: http://www.dominos.ebay.com/
4 comments:
Your blog is very well written. I thought your topic was really interesting and I was so shocked when I saw you could get all that stuff for $9.99. Then read about the treasure hunt and realized it was an even bigger promotion. Still, a really interesting story. :)
I LOVE the set-up of this blog...aesthetically pleasing :)
Bren- Your blog looks fabulous and your content is interesting! I am looking forward to blooging with you this semster! PR forever!
This is a good one. I'll check it out. Thanks
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